American National University

A Field Trip that is News Worthy!

Roanoke-based TV news station WDBJ-7 was the destination for students to get the latest local news on a recent June evening. Students from the MBA program at the Roanoke Valley Campus traveled across town to the offices of the local CBS-affiliate to speak with station management about the operations of the station and the future of the TV news business, particularly given the influx of news via social media. Students learned that the station was ranked in the top third of CBS marketing affiliate stations and employed over 100 employees with numerous satellite locations.

“The news is more complicated than I thought. I admire the care that goes into its production.”

During the tour, students got to try their hand at delivering the weather report and met local meteorologist Brent Watts. Students watched and listened as Mr. Watts and the weather team worked to prepare a series of graphs to use for the nightly weather forecast. Mr. Watts was also eager to answer questions from students and was excited to see some had the WDBJ-7 weather app on their phones. He even thanked student Tarek Hourani for his suggestion as to how to improve the weather app.

The station’s transition to a digital HD delivery system a few years ago was of particular interest to the students. Many also commented that they were amazed by the skilled production and sound crews and had gained a deeper appreciation for how dedicated the news team is to work around the clock to deliver the news that the community depends on every day. “The news is more complicated than I thought,” shared student Dhruvi Patel. “I admire the care that goes into its production.”

Students from three MBA classes at the Roanoke Valley Campus recently participated in a class trip to the local news station.

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