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Monthly Collaboration with Chamber Brings “Business Smarts” to Campus



Business Smarts, a monthly breakfast seminar created to bring business advice from local business experts to area professionals, is held on the second Friday of each month at the ANU Harrisonburg Campus. The event is conducted by the Harrisonburg-Rockingham Chamber of Commerce, in partnership with the Shenandoah Valley Small Business Development Center (SBDC) and Service Corps of Retired Executives (SCORE). 

Topics for Business Smarts range from marketing and technology to finances. The February meeting featured Wes Dove, from Dove Development and Consulting, whose presentation focused on the question, “Are You (Personally) Connected?”

“I really enjoyed attending Business Smarts this morning, because it makes what I learn in class applicable in the real world.”

In his interactive discussion, Mr. Dove explained that in today’s global community there is often little difference in the physical or technical features of a product or service from that of its competition.  When product and price are similar, people choose to do business with those whom they like and trust.  “When you take the time to make a personal connection, the message you communicate has a much better chance of being received,” Mr. Dove explained.   

Jamal Baynes, a business administration management student from the Harrisonburg Campus who attended the Business Smarts event, felt the information that Mr. Dove shared would be very beneficial to him in his career. He also enjoyed the opportunity to network with local business owners. “I really enjoyed attending Business Smarts this morning, because it makes what I learn in class applicable in the real world,” Jamal said.

For more information about the Business Smarts monthly breakfast series, contact the Harrisonburg Campus at (540) 432-0943.

Photo A-Student Jamal Baynes (right) is pictured with Wes Dove (left), owner of Dove Development and Consulting, who spoke at the Business Smarts monthly series at the ANU Harrisonburg Campus.

Photo B-Wes Dove is shown discussing making personal connections during the Business Smarts event.

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